Social Networking and Real Estate

Real estate is a highly competitive field and agents are always looking for ways to get an edge over the next agent. New ways to find clients and Squidoo.com might just be that edge. This social networking site allows members to create “lenses” about any topic of interest.

For the real estate field this is an interesting concept as we can share details about ourselves, our companies, or the towns we serve. This will allow potential clients to get a quick snapshot of who we are and what our town has to offer.

An example of this is the Suburban House Hunters Team lens. This lens is about the Suburban House Hunters team and gives some basic information about the team of agents. This really isn’t likely to bring in customers as it’s not something the customer is really going to care about.

The lens that will most likely appeal to potential customers are the ones that are about local areas like this lens about Arlington Heights IL or this one about Algonquin IL. These lenses share information that will help people learn about the area and from there they just might have contact the agent for more information about real estate.

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